Art Lounge Debuts at 174 Rivington Street, Replacing Red Velvet

Posted on: March 6th, 2015 at 5:00 am by
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There is a new art-themed bar that soft-launched at 174 Rivington Street this week, thereby replacing Red Velvet. The newcomer took the address as its namesake.

174 Rivington Bar – opened by Luca Carucci and Joseph Peraino – is filling the shoes of a problem predecessor. Red Velvet previously held court here for nearly five years, and was “irresponsibly loud,” according to some neighbors. Off the beaten path for most B&T, the club nevertheless became notorious for its shenanigans. Gimmicks like distributing free, liquor-infused cupcakes, and even hosting swingers parties.

Yet 174 Rivington promises none of that notoriety. Ownership previously described the concept as a haven where artsy locals could view paintings, talk quietly, and enjoy a few drinks. Seriously. According to its website, the bar “specializes in no frills cocktails and contemporary art with a focus on emerging local, national and international artists working in all media.”  The State Liquor Authority denied their bid for a 4am license; closing time on the weekends is 2am.

Grand opening is actually next Thursday.

To be honest, this whole “art bar” fad is so played at this point, and is usually a ruse to get that full liquor license from the SLA. Let’s see what plays out at 174 Rivington.

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Photo: 174 Rivington Bar

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