Askan Menswear Boutique Opening at 151 Orchard Street
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While the bargain vendors of upper Orchard Street gradually fade into history, the replacements are champing at the bit for a taste. Most of the newcomers are of the nightlife persuasion, transforming the large shops into drinking dens.
The latest business, however, is a hoity-toity fashion boutique. Two-year-old “fine men’s apparel” brand Askan is opening a retail store at 151 Orchard Street, inside the defunct Reed Annex space. According to a report in the Commercial Observer, the company signed a three-year lease and is expected to open on or around April 1. Rent is approximately $4,000 per month for the 400 square-foot store.
Askan began in 2013 as an online boutique catering to “young adults, professionals, and mature men, for whom quality, style and uniqueness matter.”