‘Ice & Vice’ Artisanal Ice Cream Opening Outpost on East Broadway
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A former home of artisanal coffee will soon transition to high-end ice cream. The storefront in question is 221 East Broadway, former headquarters of Pushcart Coffee, which dead-ended a year ago. The space was a vacancy until now. Newcomer Ice & Vice just signed a ten-year lease for the 575 square-foot store; rent is $5,031 per month.
Before signing on the dotted line, Ice & Vice played the foodie market circuit as pop-up. 221 East Broadway represents the first brick-and-mortar push for the “experimental” ice cream company. There are some twenty flavor concoctions offered, including Movie Night (popcorn, toasted raisin, dark chocolate flakes), Burning Love (cocoa, milk chocolate, hickory smoke, szechuan peppercorn), and Tea Dance (nilgiri tea leaf, lemon charcoal, salted caramel).
A brief description from the Ice & Vice website.
Handcrafting our ice cream, sorbet and frozen yogurt in small, customized batches, we push the boundaries of what frozen desserts can be. Always edgy and always ultra-premium, we serve up quality and vice with every scoop.
Foodie adjective count in the preceding description: 4