Marvel Comics and Five Four Collaboration Launching Bowery Pop-Up This Weekend

Posted on: March 26th, 2015 at 5:13 am by
This image has been archived or removed.

Comic book-inspired fashion is headed to the Bowery this weekend.

In a rather strange pairing, Marvel Comics recently jumped in bed with the monthly shopping club Five Four to create a limited-edition collection. The new collaboration is described in media materials as the “conclusion of two brands coming together around their desire to constantly interpret and evolve both the familiar and the iconic.” Here is a visual…

This image has been archived or removed.

The joint venture is utilizing the Openhouse cornershop at 168 Bowery for a pop-up marketing stunt beginning Saturday morning. Windows were dressed yesterday to pimp the pairing, its presentation of mannequins already turning heads of pedestrians and motorists alike. But the shop is not open to the public. Only members of the Five Four Club can gain exclusive access to shell out money at this “exhibition.”

Five Four is similar to Birchbox. Each month, the company assembles a package of fashion goodies based on your own style. So-called stylists then mail the parcels for a $60 fee per month.

This image has been archived or removed.

Recent Stories

Friday’s Under $40: Little Italy

In our new Friday column, contributor Sara Graham hits the streets to find cheap eats and affordable things to do during these weird times. Like many New Yorkers, I’m working from home and I’m definitely developing aches and pains from sitting on an uncomfortable dining chair as I type away from my “kitchen office.” It’s […]

Major Hoarding Happening Beneath Hotel Scaffolding on Orchard Street

Somebody call Hoarders, there’s a junk mound on Orchard Street. For the last few months, a homeless man has been camping beneath the decade-old scaffold affixed to the hotel at 139 Orchard Street (aka the Allen Street Hotel). The individual gradually amassed a collection of garbage, furniture, and other prized street possessions. And apparently, the […]

Report: Boba Guys Faces Allegations of Sexual Harassment and Racism

Boba Guys, the San Francisco-based tea chain with locations in Los Angeles, New York, and across the Bay Area, is the focus of fresh allegations of racial discrimination and sexual harassment, just weeks after it fired a manager for racist comments allegedly posted to social media in 2018. This runs counter to the public advocacy […]

Ludlow & Hester Nail Spa Fades from its Namesake Block

Just as phase 3 of the city’s reopening gets going this week, one Lower East Side salon won’t be returning. Ludlow & Hester Nail Salon, located at 29 Ludlow Street, closed in March in observance of state guidelines for the coronavirus lockdown. Spa chairs inside the six-year-old spa lingered in the interim, awaiting clientele. Until […]

Watch as Bandits with Crowbars Steal ATM on Ludlow Street [VIDEO]

Bandits are certainly emboldened by the apparent sense of lawlessness around the Lower East Side these days. And Hell Square is no exception. Police say that on May 21, two African American males stole the ATM stationed outside El Sombrero at Ludlow and Stanton Streets. A witness reported seeing the crooks haul the entire machine […]