Resurrected Holiday Cocktail Lounge Reopens Tonight on St. Mark’s Place
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Photo: EV Grieve
The holiday season has been resurrected, and Madonna is probably stoked.
During the final days of the Holiday Cocktail Lounge in 2012, the narrative was as follows. Owner of snack brand Pirate’s Booty purchased the building at 75 St. Mark’s Place, closed the bar, and planned some sort of replacement. Then sat on it for three years.
Now the Holiday is coming back, under new ownership. EV Grieve noted the new old awning back in December, predicting the eventual return. The New York Times followed up yesterday, reporting that the bar reopens tonight, and is slightly different from what you remember. So they say.
The tight horseshoe bar where W. H. Auden and Allen Ginsberg (and possibly Leon Trotsky) once presided has been given a rubdown, though it has been moved about 20 feet and now stands in the center of the space. Also still there are the battered awning, an old wooden phone booth and an exotic mural from the place’s earlier days as a burlesque cabaret.
The resurrection could not have happened without Robert Ehrlich, the snack-food mogul who created Pirate’s Booty, who decided to buy the building and preserve the bar.
The urban legend around here is that the Holiday Cocktail Lounge actually inspired Madonna’s 1983 hit “Holiday.” The song was actually written by Curtis Hudson and Lisa Stevens. Her producer Jellybean Benitez discovered the composition and proposed that Madonna sing it.