Bluebird’s Alex Hall Swaps Rosella for Brunswick on Clinton Street
This image has been archived or removed.
This month in identity crises, one Lower East Side coffee shop has decided to change its name.
Bluebird principal Alex Hall opened Rosella exactly one year ago at 23 Clinton Street. Competition here is fierce, given the number of java joints within spitting distance (that would be five). The Australian-born Hall ultimately decided to scrap the name and roll the location into his more successful “Brunswick Cafe” line of shops. The local one debuted two weeks ago.
Brunswick is named for a street in Melbourne. Like its sister locations, the much smaller Clinton Street iteration boasts an identical menu of breakfast and lunch options. Price points verge on excessive.
This image has been archived or removed.
Brunswick launched in Bed-Stuy right around the time Rosella made its debut here at home. But it apparently received way more fanfare. There is now a total of three stores across the boroughs – Lower East Side, Bed-Stuy, and Prospect Park. Hall told the New York Times last year that he hopes to have a dozen such locations by next year.
This image has been archived or removed.
Recent Stories
Elizabeth Street Garden Reopens Post-Shutdown
At a time when city folk are clamoring for more open space, the Elizabeth Street Garden comes to the rescue. The one-acre sculpture park – nestled in the middle of Little Italy – reopened to the public over the weekend. Yet, with limited hours. Temporary visitation is weekends from 10:00am to 6:00pm. There are also […]
Beverly’s Bar Shutters After 7 Years on Essex Street
The pink neons have gone dark, as Essex Street loses one of its cool kid hangs. Beverly’s, the trendy art bar founded in late-2012 by Sweet Paradise veteran Leah Dixon, closed forever last week. Just shy of its eighth birthday. A leasing sign hangs awkwardly from the rolldown gate. “We are looking reality in the […]
Fireworks and ‘Wild West’ Lawlessness at Pier 35
Pier 35 on the July 4 holiday was crazy, according to several reader reports. An extension of the nightly fireworks that have plagued the pandemic shutdown for months. However, as neighbors noted, the Independence Day iteration of pyrotechnics lasted much longer – eight straight hours. Neighbors tell us that at least 300 hundred people were in […]
Under Presure from Chinatown, Mayor Pledges $80M to Restore 70 Mulberry Street
The fire-scorched school building at 70 Mulberry Street will see life anew, thanks to massive city funding. Mayor de Blasio announced yesterday in his morning press briefing that the new budget contains a line item for $80 million dedicated to restoration of the historic building. Hizzoner spent a solid four minutes discussing how Chinatown was […]
Fearing COVID-19 Resurgence, De Blasio Halts Indoor Dining Indefinitely
Not so fast. Phase 3 of the reopening plan is slated to launch on Monday. However, it arrives without the resumption of indoor dining at bars and restaurants, as initially conceived. Mayor de Blasio announced the news at his morning presser yesterday, citing the nationwide surges of COVID-19 cases and the elevated dangers of indoor […]
