It Might be an Uphill Battle for Martignetti Brothers’ Pizza Beach in Hell Square

Posted on: April 6th, 2015 at 5:10 am by
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Merely a month after its Upper East Side debut, the notorious Martignetti brothers are hoping to launch a second Pizza Beach branch in Hell Square, as previously reported. Application materials supplied to Community Board 3 reveal their intention to obtain full liquor privileges at 167 Orchard Street, an outdoor cafe, and use of the 650 square foot basement space (which caused so much trouble for Rob Shamlian of The Derby). Sounds like a repeat of Brinkley’s/Southside.

Plans call for a 40-table establishment with 135 seats on premise. Closing time is 2am daily, which seems like a neighborhood concession of sorts.

The Martignettis are in for a treat, though. This is LES Dwellers territory, so they will likely face an uphill battle to achieve victory.

To get an idea of what Pizza Beach might bring ashore, one need only consult neighbors living within the confines of Community Board 2, who consistently contend with the scourge of Brinkley’s. Not to mention the previous application to open Swedish Fish at 168 Bowery in 2012, which the Bowery Block Association successfully repelled.

Below is a quick-and-dirty list of not-so-flattering online bytes the brothers amassed with some of their prior ventures. Think of it as a brief meet the neighbors.

  • From a Yelper regarding Pizza Beach UES: “People are waiting a half hour for this? And it’s noisy and hot inside as well. We sat at the bar and by the time we were finishing they were crowded up behind us waiting for our seats, also not comfortable to eat with people on top of you. With many other options in the area, we won’t be back.”
  • Elevated noise levels at Brinkley’s/Southside: “The first issue residents addressed at the meeting is the mislabeling of Southside Night Club. The SLA said even though the space was described in the original application as a restaurant and lounge with background music and no dancing, the basement of Brinkley’s is a club.”
  • Pink shirts at Bar Martignetti (2007): “For some people who see the pink shirts,” the investment banker, 25, said, “they ostracize, they say it’s uncool. But just because you went to Princeton doesn’t mean you’re a jerk.”
  • One Yelper on Martignetti Liquors, which closed years ago: “I’d have to say that this is the worst of this bar on Houston & Allen’s several incarnations. It’s totally frat-tastic prepster nation – who still dresses like that, and then goes out downtown, in their mid to late 20s?”

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