Mars Bar Replacement is Just another Organic Juice Bar Called ‘NatureEs’

Posted on: April 20th, 2015 at 5:18 am by
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Mars Bar now lives only in your memory. There will be no return, not in any form. The dream of reboot at 21 East First Street is dead. Instead, a bland wellness cafe has taken its rightful position on a now antiseptic block.

When investors first lined up before Community Board 3 a year ago, the second coming of Mars Bar (with Alain Palinsky, Chris Reda, Robert Montwaid, and original owner Hank Penza) was pitched as a somewhat convoluted concept. It would be a health-conscious juice bar on the ground floor with accompanying basement lounge. Well, one year later we can reveal that half of that plan is true.

The main level is in fact more than just a juice bar; rather, it’s an organic cafe called NatureEs (yes, with an additional “E”). Coffees, teas, juice concoctions, the works.

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Photo: RPS Media

Even though the crew still carries a full-blown liquor license, the cellar club isn’t happening. At least not yet. Instead of libations, this space is designated as an in-house spa of sorts. Patrons can take advantage of massages and facials, so we’re told.

A Boogie birdie tells us that Naturees is two weeks from opening, but that there was already some sort of friends-and-family event last week.

Here is a sneak peek inside the establishment. Lots of wood paneling and plants (apparently fed by ultraviolet light).

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