The ‘Uprooted Flower Truck’ is a Roving Florist on Wheels

Posted on: April 13th, 2015 at 9:33 am by

This image has been archived or removed.

Photo: Uprooted Flower Truck

Spring isn’t quite in full bloom, but local entrepreneurs Ashley Custer and Kristin Heckler are kickstarting it with a campaign to launch their latest endeavor – the Uprooted Flower Truck. In a convenience-driven (literally) city, the duo is offering an alternative service in the world of taco trucks and mobile post offices. They’ve created a vehicular “florist minus the fuss.” You know, for those “Oh, shit it’s my anniversary!” commuting home moments. When last minute blue-tipped carnations won’t do.

Being a florist on wheels, they’ll offer a limited menu of arrangements in three hand-tied sizes – “the studio, the loft, and the penthouse” – and will also offer a new bouquet of the day.  They also plan to make scheduled deliveries (starting in Manhattan) of “the brownstone,” a large custom arrangement.

“With a mobile florist model, we can provide the best experience for our customers. We’re able to reduce overhead costs and waste by offering a smaller selection than a typical florist” said Kristin Heckler, co-owner of Uprooted. “People should have access to a balance – affordable beauty!”

The above-mentioned beauty starts at $20 and heads northwards of $50.  No word yet on the truck’s route, or what their schedule will look like. Their kickstarter campaign ends tomorrow (April 14).

This image has been archived or removed.

Photo: Uprooted Flower Truck

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