The Orchard Hell Building Resorts to Crowdsourcing Store Ideas

Posted on: May 15th, 2015 at 5:00 am by
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It’s come to this. Desperation is spelled with a text message.

Yes. The Orchard Hell Building, a 23-story development in progress for the last decade, has resorted to crowdsourcing commercial occupants for its ground-level units. Check out the poster attached to the sidewalk bridge. The flashy announcement beckons residents to send a text indicating what stores they’d like to see move into these vacancies. That’s 10,400 square-feet up for grabs.

Seems like a bizarre move, though. These retail condos (plus the parking garage) were together purchased by a joint venture between Cohen Equities and Premier Equities for a combined $21 million. (The Indigo Hotel sitting atop the pedestal had previously divested from these spaces) Not to mention, reports surfaced earlier this year indicating that several restaurants and “international apparel retailers” expressed interest here, and that some were in “advanced stages” of negotiations.

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This sign seems to negate that three-month-old news.

In all honesty, though, at least ownership is attempting to solicit the community before proceeding with plans.

The Hotel Indigo, for its part, is still slated to open in the fall. We’ll see what happens.

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