The Orchard Hell Building Resorts to Crowdsourcing Store Ideas

Posted on: May 15th, 2015 at 5:00 am by
This image has been archived or removed.

It’s come to this. Desperation is spelled with a text message.

Yes. The Orchard Hell Building, a 23-story development in progress for the last decade, has resorted to crowdsourcing commercial occupants for its ground-level units. Check out the poster attached to the sidewalk bridge. The flashy announcement beckons residents to send a text indicating what stores they’d like to see move into these vacancies. That’s 10,400 square-feet up for grabs.

Seems like a bizarre move, though. These retail condos (plus the parking garage) were together purchased by a joint venture between Cohen Equities and Premier Equities for a combined $21 million. (The Indigo Hotel sitting atop the pedestal had previously divested from these spaces) Not to mention, reports surfaced earlier this year indicating that several restaurants and “international apparel retailers” expressed interest here, and that some were in “advanced stages” of negotiations.

This image has been archived or removed.

This sign seems to negate that three-month-old news.

In all honesty, though, at least ownership is attempting to solicit the community before proceeding with plans.

The Hotel Indigo, for its part, is still slated to open in the fall. We’ll see what happens.

Recent Stories

More Details on Vicious Chinatown Beatdown at Canal and Allen Streets

More info came to light this week on the savage beating of an ex-convict at Allen and Canal Streets. According to published reports, the victim, Walter Ward, exited a Chinatown bus at 11:30am Friday morning when a mob of a dozen people mauled him. The group was apparently summoned – via text message – by […]

Rockwood Music Hall Expands to Boston

Rockwood Music Hall sure likes to hit milestones in the month of January. After celebrating fifteen years on the Lower East Side a year ago, the music venue is announcing another expansion. This time, to Boston. The club is seeking a liquor license to operate at 88 Van Ness Street, in the Fenway section of […]

No Idols NYC Opens Tattoo Parlor in Jimmy Webb’s Old Orchard Street Store

Threads to ink is the storyline at 75 Orchard Street. The former home of I Need More – the punk rock boutique founded by the late Jimmy Webb – is now a tattoo parlor. No Idols NYC just opened an annex at 75 Orchard after spending four years on the Bowery, the storied birthplace of […]

Body Cam Shows Cops Shoot Transgender Woman After Attacking Husband with Knife at LES Extell Tower

Body camera footage released by the NYPD last Thursday shows the moment officers shot to death a transgender woman armed with a knife during a bloody domestic feud at Extell’s affordable tower. The incident actually transpired two years ago, but the visuals only now came to light. In February 2019, the 7th Precinct responded to […]

‘Crab Du Jour’ Chain Claws onto the Lower East Side

Crab Du Jour is headed to the southern perimeter of Essex Crossing. The fast food joint, which slings Cajun-style seafood, planted a flag at 384 Grand Street last week. Literally. Signage announces the newcomer. It takes the spot left vacant by La Flaca last summer after its ten-year tenure on the block. Crab Du Jour […]