Comfort Diner on Grand Street Sheds the ‘Diner’ and Becomes Another Bar-Restaurant

Posted on: June 18th, 2015 at 5:15 am by
This image has been archived or removed.

The Comfort Diner is seemingly on the ropes. Seven months into its Lower East Side run, it’s diversifying to stay afloat. Even hosting the occasional photography exhibit or the like. In fact, it’s no longer deemed a “diner,” but a “restaurant & bar.” This is precisely what neighbors predicted would happen, a moderate-level bait-and-switch.

The recent makeover was likely due to lack of a customer base. It’s rarely populated, even during the peak hours. As numerous readers have previously posited, lack of quality, poor service, and non-breakfast hours likely contributed. With regard to the latter, Comfort billed itself as a diner yet didn’t open until 11am, unlike the OG location in midtown.

But the Comfort has a full liquor license in tow, so it’s now Comfort Restaurant & Bar (“eat. drink. be comfortable.”. And with it, a pretty large sidewalk cafe to its name. This outdoor dining area and the full OP received staunch opposition from the SPaCE Block Association from the get-go.

In retrospect, Holy Schnitzel was probably the better option for 399 Grand Street. Yet the Seward Park Co-op board elected the Comfort instead.

399 Grand Street was previously home to Noah’s Ark kosher deli. The restaurant held court for ten years, but closed during the high holidays of 2013, never to reopen.

Recent Stories

Shear Luck: FRED Salon Finds Refuge in the East Village

Another retail victim to report on upper Orchard Street. The FRED.nyc hair salon is now gone. According to signage on the shuttered security gate at 192 Orchard, the five-year-old business recently relocated to the East Village. The move to 40 East Third Street was a long time coming for eponymous owner Fred Connors, who braved […]

Grand Street Guild Files Plans for 15-Story Affordable Housing Tower

New towers are coming to Broome Street on the Lower East Side. Now we have sight of the first newcomer. Back in January of 2018, the Grand Street Guild nonprofit officially announced the imminent construction of two, as-of-right 15-story apartments on its property, plus a parking garage. All 400 of the proposed units are earmarked […]

TongKatsu Replaced by ‘Otaku Katsu’ on Rivington Street

Over on Rivington Street, TongKatsu becomes… …Otaku Katsu. Ben Tong, owner of the former, reportedly reassigned the lease after its shutter to husband-wife team Chef Dimitri Voutsinas and Christine Argao-Voutsinas. Otaku Katsu occupies the same below-grade space at 137 Rivington, and offers a variety of katsu and Japanese sando bentos, in addition to fresh made […]

DOT ‘Street Seat’ Goes Live Outside Dudley’s on Orchard Street

Just in time for the forthcoming return of Dudley’s, Orchard Street now boasts a new row of public seating. Beside another recently installed bike corral. And it’s all part of the city’s Street Seat program. More than a half-dozen tables and chairs are stationed between the corner of Broome down to Cafe Katja. As previously […]

Crowbar-Wielding Attacker Smashes Windows of Roni-Sue’s Chocolates on Forsyth Street [VIDEO]

Earlier this week, we reported on the dangerous conditions plaguing Forsyth Street amidst the city’s work on the subway system. The MTA is currently swapping out the ventilation plant fifteen feet beneath the roadbed along the eastern perimeter of Sara D. Roosevelt Park. Originally built in 1962, this section of the subway was identified as […]