Extell’s 250 South Street is Re-branded ‘One Manhattan Square’

Posted on: June 22nd, 2015 at 11:13 am by
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A sinking Cherry Street isn’t the only news coming from camp Extell.

The Extell market-rate monstrosity at 250 South Street now has a name, and with it, the goal of rebranding the waterfront neighborhood. Step aside, Two Bridges, and meet “One Manhattan Square,” a lesson in “fashion cool and urban exploration.” Whatever that bullshit means.

A tipster sends along the pitch portfolio from designer Geoffrey Dahl. He’s apparently responsible for assembling the marketing materials for the 1.3 million square-foot development. Below are some mockups from the literature. It’s clear that the Extell egomaniacs want to redefine the predominantly low-income community adjacent to the Manhattan Bridge.

Despite assurances and permits to the contrary, 250 South Street is feared to rise nearly 80 stories (831 feet!). There had been some hope that the skyscraper would be reduced to a still-unwieldy 56 stories. But for whatever reason, those plans are apparently kaput. The recent uncovers of zoning documents illustrates the new heights.

This image has been archived or removed.

Photo: Geoffrey Dahl

This image has been archived or removed.

Photo: Geoffrey Dahl

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