Kenneth Cole Confirmed as Late Entrant to the Ritzy Bowery Fashion Scene
This image has been archived or removed.
The Bowery is swiftly becoming the northerly extension of fashionista SoHo. All the brands are moving into the onetime skid row district. The latest to hop on the gold encrusted bandwagon of Bowery 2.0 is Kenneth Cole, already with a shop in the vicinity.
Kenneth Cole settled on 328 Bowery, a retail condo space that RKF has been “warehousing” (i.e. waiting for more money) since Washington Mutual bank vacated the premises six years ago. Gone is the lesing sign, butcher paper in its place. Yep, the brand recently signed a 10-year deal for 2,510 square-feet on the ground level and 1,604 square-feet in the basement. Cost reached was $300 per square-foot, equalling more than $100K in monthly rent.
The new Kenneth Cole outpost shares the enormous commercial space with women’s clothing boutique Curve, and takes the Bowery address; its six-story residential counterpart retains the 57 Bond Street identity.
So, will this serve as the more “edgy” sibling of the Kenneth Cole brand?
[h/t Commercial Observer]