‘Narifuri’ Cyclist-Centric Brand Opens Boutique Shop on Orchard Street
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Ever since Shi Eurasia moved around the corner last October, its former digs at 143 Orchard Street remained cloaked in secrecy. A drop-cloth hung in the windows as shades while a lone bicycle teased an unknown new entrant. Well, the cat is now out of the bag. A new cyclist-centric specialty store called Narifuri debuts here today.
Narifuri is a Tokyo-based brand that specializes in stylish outerwear for fashion-concsious cyclists.
143 Orchard Street is the first brick-and-mortar outpost for the company, and its inaugural stateside effort. Today is the soft opening, to be launched with the requisite party.