What Else but ‘Fancy Juice’ to Replace Burkina (aka Got it 4 Cheap) on First Avenue
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Another longstanding Lower East Side business is replaced.
For Burkina, the long and winding road led to 69 First Avenue, where it expired earlier this year. The urban outfitter had peddled apparel on East Houston for seventeen years before the ill-conceived waste of space, Preserve 24, chased it north of the border in 2011. (That nightclub was an epic failure, and lasted barely a year)
In early 2014, owner Ahmed Sankara announced a going-out-of business sale, selling everything in the store for $5. That customer-friendly clearance was so successful, that it purportedly led to a lease renewal with the landlord and a change in identity. There were also plans to expand up to 14th Street, yet that never happened. The good times lasted only another year, though, and Got it 4 Cheap closed this past March.
Meanwhile, its successor just opened. Fancy Juice, specializing in various juices, milkshakes and, acai bowls. Glowing green signage was recently installed.