Yokkoyama Hat Market Opens on Eldridge Street

Posted on: June 11th, 2015 at 5:10 am by
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How’s this for retail diversity on the Lower East Side. A new indie millinery just debuted at the long-dormant 116 Eldridge Street. Yokkoyama Hat Market, as the establishment is called, joined the retail landscape earlier this week with its bilingual signage.

Founded by local husband-wife team Shoko and Hirohisa Yokoyama (on the LES for ten years), the eponymous hat market is both store and studio. Hirohisa is the hat-maker, and he crafts the headgear in the rear workspace.

The relatively rough-around-the-edges block was attractive to the Yokoyamas, who cited rags-to-riches businesses like Vanessa’s Dumpling House as a model.

“In this space we can show our high-end hats to the people [who may not have] cared about hats,” Yokoyama tells us.

Yokkoyama was voted Hat Designer of the Year in 2008 by Hat Magazine in the UK.

Will you be shopping here?

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