‘Sprite Corner’ Takes Over 188 Bowery for Month-Long Bodega PR Stunt
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The highly-visible corner of Spring Street and the Bowery received a total makeover last summer. It’s now glassified and ready for the big bucks.
Not much has happened onsite since then, though. Aussie principals of The Liberty in midtown pitched a basement bar (“Miss Yu”) to Community Board 2, but the plans never materialized. All the while, the ground floor remained dormant.
Now, it’s becoming a temporary advertisement for the soft drink industry. Indeed, beginning next week, 188 Bowery will operate as “Sprite Corner.” As you can see, the storefront was reconstructed to resemble a bodega that specializes in faux product inspired by Sprite branding. For the next month and change, the PR stunt will host a variety of events, including a cooking class with celebrity chef/sitcom producer Eddie Huang and a live performance with rapper Vince Staples.
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The main room itself is spray-painted to the hilt with lime-colored “art,” such as boomboxes and other “street” paraphernalia.
Sprite Corner debuts on July 19.
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