Milk & Honey Founder Sasha Petraske Found Dead in Upstate NY

Posted on: August 24th, 2015 at 5:17 am by
This image has been archived or removed.

Photo: Village VoiceSasha Petraske – the cocktail maven who helped open the door to nightlife saturation on the Lower East Side – died on Friday in Hudson, New York. Wife Georgette Moger discovered his body. The cause and time of death are not known. Petraske was 42, and passed shortly after his mother.

His founding of cocktail den Milk & Honey in 1999, and later White Star on Essex Street, helped catapult Petraske into the stratosphere of the city scene. The New York Times noted the following in its obituary:

Mr. Petraske’s role in the modern cocktail revival is difficult to overestimate. The opening of Milk & Honey in 1999, in a small space on an underpopulated block of the Lower East Side, helped usher in a new interest in cocktails across America.

Unmarked and unadvertised, the tiny bar nonetheless quickly became a phenomenon, known for its unapologetic dedication to expertly made pre-Prohibition cocktails, as well as its eccentric reservation system and exacting rules of decorum.

Mr. Petraske’s influence can be seen in myriad details now common to cocktail bars around the world, including hidden entrances, a focus on classic cocktails and a formal attire adopted by bartenders.

Recent Stories

Partybus Bakeshop Officially on Essex Street; Opens End of Month

The party bus is parked and ready to roll. The bakery, that is. Partybus Bakeshop is an artisanal bakery opening in the former Chinese seafood wholesaler at 31 Essex Street. Upon debut, expect a “rotating seasonal menu [of] classics including breads, pies, and cookies by using the best ingredients the north east has to offer.” […]

Mini Rex Sober Karaoke Still Missing in Action

Nearly three years later, the Mini Rex/Juicebox Heroes sober karaoke concept is still missing in action. The fall 2018 opening, and later, a targeted winter debut, did not pan out. Spring bloomed and summer sweltered and still no launch on Ludlow Street. Much of the delay, at least initially, was owed to outspoken area opposition […]

More on Yesterday’s Fatal Wall Collapse at Beth Hamedrash Hagadol

Yesterday morning, the surviving south tower of the Beth Hamedrash Hagadol wreckage site collapsed, killing one construction worker and seriously injuring another. “A worker who leaves for a job site in the morning deserves to come home safely every single night,” Mayor de Blasio wrote in his “thoughts and prayers” Tweet in the afternoon. It […]

Breaking: South Tower of Beth Hamedrash Hagadol Collapses, Workers Trapped [Updated]

Shortly after 10am this morning, the surviving south tower of the burned-out Beth Hamedrash Hagadol synagogue collapsed, trapping two workers beneath the rubble. The fire department quickly responded and rescued both from beneath the debris. EMS was also on scene to treat the workers, according to the blotter on the Citizen mobile app. Little is […]

MOSCOT Opens Los Angeles Store in First Ever US Expansion

For the first time in its 104-year history, MOSCOT is expanding its stateside footprint. Located on Melrose Avenue in West Hollywood, the newly opened annex is a “continuation of the brand’s rich history steeped in New York City tradition.” The building is sheathed in yellow and emblazoned with the iconic MOSCOT eyes while driving down […]