The Long-Running ‘Flowers on Essex’ is Moving Across the Street
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It’s a time of transition for Bill Frazer. Two of his longstanding Grand Street businesses are in flux.
Flowers Cafe ended its impressive ten-year run at 355 Grand Street on Friday afternoon. Its demise is attributed to the new six-story luxury development set to rise here. We’re told that there is a slight chance that the establishment will reopen in the near future.
And now word is coming down the pike that Frazer’s florist – Flowers on Essex – is itself on the move. In due course, the business will relocate from the Seward Park Co-op retail to the former Liberty Tax outpost across the street at 384 Grand. The deal was reportedly finalized Friday. It’s a more favorable lease, according to Frazer. “I am moving my flower shop because I have gotten a ten year lease and wanted very much to stay in the LES,” he intimated.
Flowers on Essex was previously located at 39 Essex, but moved to the Grand Street space in 2010. It replaced the venerable Isabella’s Oven, which shuttered the year before. Frazer also maintained a year-long satellite presence in the Essex Street Market, but that ended last March.