Ben Shaoul Taps ‘Blink Fitness’ for Avenue A Development

Posted on: September 25th, 2015 at 5:18 am by

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Photo: EV Grieve

Soon Avenue A will have two mainstream gyms to its name. In addition to the New York Sports Clubs that seized the former Gracefully space, Blink Fitness is throwing its proverbial hat in the ring. Taking chances with Ben Shaoul for its eleventh Manhattan location.

As EV Grieve has tirelessly chronicled, 98-100 Avenue A was thrown down by controversial developer Ben Shaoul in preparation for its second coming. The new condo development will boast 33 apartments with private outdoor spaces and a party palace roof deck; one-bedroom units are at least $1.3 million while penthouses will go for $2.3 million. It is in the ground level that Blink Fitness soon carve out a 12,000 square-foot workout space.

Expect an opening in winter 2016. According to a recent press release:

Blink saw an opportunity to provide the area with an affordable, premium-quality fitness option for local residents. At 12,000 sq. ft., guests can expect to find top-of-the-line cardio and strength equipment and full service locker rooms, along with a crew of knowledgeable and friendly staff and personal trainers.

The club’s primary goal is to create a unique member experience through its Feel Good Experience™. This includes respectful and friendly staff, a bright and open gym using colors that are scientifically proven to enhance mood, an everybody cleans philosophy that ensures a spotless facility, and music to motivate members! Memberships in NYC are only $25 per month.

Meanwhile, Ben Shaoul is cozy with another corporate gym – Equinox, in fact – for his ten-story Orchard Street development.

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