Ben Shaoul Taps ‘Blink Fitness’ for Avenue A Development

Posted on: September 25th, 2015 at 5:18 am by

This image has been archived or removed.

Photo: EV Grieve

Soon Avenue A will have two mainstream gyms to its name. In addition to the New York Sports Clubs that seized the former Gracefully space, Blink Fitness is throwing its proverbial hat in the ring. Taking chances with Ben Shaoul for its eleventh Manhattan location.

As EV Grieve has tirelessly chronicled, 98-100 Avenue A was thrown down by controversial developer Ben Shaoul in preparation for its second coming. The new condo development will boast 33 apartments with private outdoor spaces and a party palace roof deck; one-bedroom units are at least $1.3 million while penthouses will go for $2.3 million. It is in the ground level that Blink Fitness soon carve out a 12,000 square-foot workout space.

Expect an opening in winter 2016. According to a recent press release:

Blink saw an opportunity to provide the area with an affordable, premium-quality fitness option for local residents. At 12,000 sq. ft., guests can expect to find top-of-the-line cardio and strength equipment and full service locker rooms, along with a crew of knowledgeable and friendly staff and personal trainers.

The club’s primary goal is to create a unique member experience through its Feel Good Experience™. This includes respectful and friendly staff, a bright and open gym using colors that are scientifically proven to enhance mood, an everybody cleans philosophy that ensures a spotless facility, and music to motivate members! Memberships in NYC are only $25 per month.

Meanwhile, Ben Shaoul is cozy with another corporate gym – Equinox, in fact – for his ten-story Orchard Street development.

Recent Stories

Bialystoker Tower Tops out at 30 Stories on East Broadway

One month is an eternity when covering the rising real estate in the neighborhood. In that time since our last follow-up, the tower flanking the Bialystoker Nursing Home finally reached the top. The shadow-casting luxury development at 232 East Broadway reached its thirty-story pinnacle late last week. Token stars-and-stripes affixed to the top. Round Square […]

Patti Smith Rallies with Supporters for Elizabeth Street Garden as City Terminates Lease

The legal and political battle to save Elizabeth Street Garden from redevelopment intensified last week as the city sent the beloved urban oasis in Little Italy a notice terminating its month-to-month lease at the end of October. News of the potential eviction broke over social media in the midst of garden plans to host a […]

Late Photographer Corky Lee Gets Mural Treatment on Doyers Street

There is a new tribute mural in Chinatown that honors the memory of beloved photographer Corky Lee. The nascent Chinatown Mural Project is behind the new artwork, which stretches along a 35-foot wall on Doyers Street, the nerve center of Chinatown. The mural is two-toned – blue and off-white – and meant to resemble “Ming” […]

One Year Later, ‘Fiore Escape’ COVID Sessions Still Captivate

One year after first captivating passersby at Essex and Grand Streets, the free fire escape concert series is back for another. Indeed, musician Jill Fiore will perform anew from the second floor of her Essex Street tenement (above Delancey Car Service). The next so-called “Fiore Escape” show is slated for October 15, as announced on […]

Parks Department Installs Fence at Allen Mall Bathhouse in Response to Nadja Rose Madder

The Parks Department is upping the ante on deterring a homeless artist from painting and gathering at the Allen Street Bathhouse. Earlier this week, the city began assembling an eight-foot chain-link enclosure to (partially) fence in the sidewalk plaza. It is on this spot that transgender artist Nadja Rose Madder has been transforming the brickwork […]