‘Nudie Jeans’ Brings Upscale Denim Boutique to the Bowery

Posted on: September 30th, 2015 at 5:17 am by
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On the heels of a corporate publicity stunt for Sprite (i.e. Sprite Corner), the high-visibility cornershop at Bowery and Spring finally found a permanent tenant. And it’s a long time coming. This store was renovated and upscaled nearly two years ago after Double Win restaurant supplier moved around the corner to Delancey Street.

Window wrapping teases the forthcoming arrival of a new denim boutique at 188 Bowery. Nudie Jeans – exposing “the naked truth about denim” – will open a gargantuan store here. Directly across from the glitz of the Germania Bank Building. In fact, it’s only a hop-skip-jump to its showroom and office space up the bend at 262 Bowery.

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Nudie Jeans showroom at 262 BoweryFounded in 2001, Nudie Jeans describes itself as follows:

As a true jeans brand we are not looking for the short-term trends. The inspiration is far from glamour and catwalks. The collection is tight, like a rock band, reflecting the feeling of everyday life.

Meanwhile, the basement of 188 Bowery previously flirted with nightlife when owners of The Liberty considered opening a 199-seat cellar club last year. Those plans ultimately faded, and no similar ventures have sought the space.

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