‘The LUD’ Now Slinging Leather Fashions at 153 Ludlow Street
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The barbershop was ultimately a dud, so in comes the LUD.
It took a year of dormancy before the retail rank of 153 Ludlow Street was replenished. To put it a different way, another instance of warehousing the store until the perfect tenant came along to bite (i.e. high rent). In this case, a new fashion boutique settled in the former New York Barbers footprint.
Behold, The LUD, a shop that specializes in “contemporary, street, and vintage fashion and accessories.” Brands featured on the shelves include Lenny Turk, Vintage Rag, Squadranera, and Cheltenham.
Here’s copy from their official website.
Our store reflects the character of the neighborhood with its’ [sic] vintage decor and cool fashion content.The store used to be a barber shop and we kept most of the decor including the fabulous mirrors. We sell different brands in our store which are either contemporary, street or vintage fashion and accessories. Our Vintage leather jackets are actually made from scratch and brand new and never been worn. They look so authentic that most people think it is a resale shop so we had to put a sign on the window pointing out that they are not second hand and this is not a Thrift shop !