Extra Butter LES Hosting Herschel Supply’s ‘City Limitless’ Pop-Up Shop

Posted on: October 23rd, 2015 at 5:12 am by
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Extra Butter LES is entertaining another pop-up shop at its 125 Orchard Street digs. That annoying high-end hipster backpack brand Herschel Supply is at the helm of the latest creative enterprise, dubbed the “City Limitless Pop-Up Shop.”

The artistic component was inspired by Herschel’s City Limitless online photo essay series, a project that compiled cityscapes from a local’s perspective. Crowd-sourced photog magazine, Street Dreams, is in the mix, too; they’ve hand-selected the urban imagery to provide the backdrop for this temporary fixture. It’s unclear whether or not the images will be specifically of New York City, especially given the “limitless” labeling of the event … only time will tell.

And lest we forget the merchandising (moichandising)! Street Dreams just teamed with Herschel Supply to produce a limited edition City Limitless magazine (available on location while quantities last). It’ll presumably feature more photographs of life and architecture by city natives. You can also nab Herschel Supply swag – specifically, “bags, headwear, and accessories from the Holiday 2015 Collection… meticulously selected to appeal to the City Limitless shopper.” If you’re into that sort of thing.

The pop-up is in partnership with Extra Butter, and will remain open until January 31, 2016.

All for the moichandising…

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