Flowers on Essex Moves Across the Street to 384 Grand Street
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New location for Flowers on Essex
Florist-cum-gallery Flowers on Essex is now operating in its new digs. Owner Bill Frazer – whose Flowers Cafe was also forced out – just hauled the shop and its contents across the street to 384 Grand (the former Liberty Tax space). Circumstances behind the move are ambiguous, but we were told at the end of September that the lease was way more favorable. It’s not beyond reason that the Seward Park Co-op, which owns the retail strip at its base, would gouge a bit on the rent.
“I am moving my flower shop because I have gotten a ten year lease and wanted very much to stay in the LES,” Frazer noted at the time.
The former location at 365 Grand Street has been stripped of branding and cleaned out. Its art gallery component, meanwhile, has apparently split and taken up residence at 54 Ludlow Street. Sharing the address with the Klaus Gallery.
Flowers on Essex is one local business that’s pinballed between several locations in the Seward Park vicinity. Business began at 39 Essex, but moved to the Grand Street space in 2010. It replaced the venerable Isabella’s Oven, which shuttered the year before. Frazer also maintained a year-long satellite presence in the Essex Street Market, but that ended last March.