International Center of Photography Revises Bowery Debut to ‘Spring 2016’
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For the International Center of Photography, delays have plagued the southward move to the Bowery. But change is afoot. That vintage-looking window dressing at 250 Bowery was swapped yesterday afternoon, revealing a new timeline and marketing plan. Don’t expect progress any time soon.
These new treatments illustrate how the institution is now relying on the population at large to market the new digs. Apparently, a “community of photographers from all over the world” has been tagging images on Instagram with the hashtag #helloicp to “transmit their love” to the museum.
Furthermore, according to this onsite advert, the ICP is now scheduled to open in “spring 2016.” If you’re keeping score, that’s more than six months after the initial stated goal of, well, last month. The revised outlook should certainly buy some extra time, as construction has yet to begin.
The new 11,000 square-foot space (ground and basement) at 250 Bowery was once upon a time the future home of Anthropologie. They backed out of the deal in the wake of Hurricane Sandy. ICP stepped in to purchase the commercial unit last winter for $23.5 million. will be designed by Skidmore, Owings & Merrill.
Meanwhile, the museum’s former headquarters at the Durst building on Sixth Avenue recently transitioned to become a Steinway Pianos showroom and store. That musical retail should debut sometime soon.