Pizza Beach on Orchard Street Should be Open by ‘Early Next Week’
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Pizza Beach is days from debuting its new Lower East Side locale. In fact, its kitschy signage has been welcoming future patrons to the sands of the “Lower Beach Side” for weeks. The interior is now pretty much set and ready to go. Staff onsite confirmed that the pizzeria-bar should open “early next week,” but likely Monday or Tuesday.
As previously reported, the notorious Martignetti brothers (Brinkley’s, East Pole) together purchased the nightlife assets earlier this year from Rob Shamlian, whose prior concepts at 167 Orchard Street – Tiny Fork and The Derby – were both failures. This location will be the second for Pizza Beach, which first opened on the Upper East Side earlier this year.
Often in the crosshairs for being problem operators, Tom and Anthony Martignetti are seemingly eager to shed some of that negative reputation with Pizza Beach. Their negotiations with the LES Dwellers Association to forge an agreement on method of operation is evidence enough. Those talks ultimately led to a liquor license approval from Community Board 3 last April. Stipulations included 1am weekday closing/2am weekend and the removal of the service bar in the cellar. Their full liquor license is active, according to the State Liquor Authority.
How do you think they’ll fare?
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