The ‘Rivington Wall’ Closes ‘Selfie Cult’ Mural with Silent Disco
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Many commissioned street murals simply can’t exist without some sort of “happening” for publicity purposes. Case in point, the so-called Rivington Wall, a relatively new marketing endeavor by pop-up proprietors, Parasol Projects.
Situated across the street from its white-box gallery space at 2 Rivington Street, the canvas was most recently painted by German artist Uta Brauser (via Creative CNTRL agency) in a bid to jump on the selfie bandwagon. The three-paneled piece – “Selfie Cult” – is a commentary on independence in the digital age. It urges passesby to pose and share photos across social media. And its tenure ends today with a dance party.
#Selfiecult will close with what project organizers call a silent disco (aka “quiet clubbing”).
Light up the #Selfiecult mural on Rivington Street with hundreds of your closest friends and a a silent disco. Strap on your glowing headphones with the choice of a DJ or two other mixes, break out the glow sticks, snap photos in front of the wall, and dance through New York’s liveliest quiet party. We’re giving you the all access pass, which includes a night of public partying, illuminated headphones, and a polaroid photo in front of the mural to give you all instagram likes, so make sure you come ready to dance. We never knew mute could be so magical.
If interested in this hokiness, you’ll need to shell out $10 for the privilege.