Hotel Indigo Unveils Signage in Hell Square, Opening Delayed to December

Posted on: November 5th, 2015 at 5:10 am by
This image has been archived or removed.

Ten years into construction and the Orchard Hell Building finally boasts its true identity to the public. Signage for the long-in-the-making Hotel Indigo arrived a few weeks ago on both sides of the 23-story structure. Of both the paint and illuminated variety.

Don’t be fooled, though. Official opening is still about a month out. Corporate confirmed to us that the Hotel Indigo officially opens December 1, and the online reservation system matches. Anyone can book a room at this point. So, let’s see what it would cost to spend a weekend in Hell Square at the Indigo…

The standard room – sized 350 square-feet on floors 3 to 8 – runs $305.92 for peak nights.
The queen bed with view room – sized 404 square-feet on floors 9-24 – runs $332.57 for peak nights.

This image has been archived or removed.

Meanwhile, the onsite nightlife component is roughly on the same timeline. Located on the fifteenth floor, Mr. Purple is the new Gerber Group venture. Its two terraces are sure to become the scene to be seen – the East with capacity of 25 and the West with a pool (closes at 5pm) and space for 140. Mr. Purple will reportedly tap two neighborhood institutions for its food offering – Katz’s Deli and Russ & Daughters.

And here are more renderings of the Hotel Indigo recently uploaded to their website.

This gallery has been removed.

Recent Stories

Protest Violence: LES Small Businesses Vandalized

A fifth night of protests spilled onto lower Orchard Street yesterday, as several businesses were vandalized. The Roasting Plant coffee shop, R&D (formerly Brigitte) on Canal street, and the Alexander Olch boutique, were all hit. Shattered windows and looting. It’s unclear what was taken from each store. With regard to Olch’s store, vandals tagged it […]

Scenes from the Looted Streets of Downtown [PHOTOS]

A weekend of violent protests and looting – fueled by the death of George Floyd at the hand of Minneapolis cops – left downtown Manhattan charred and shattered. Businesses in SoHo up to Union Square were some of the hardest hit. Boogie contributor Eddie Panta was eyewitness to the smash-and-grab bedlam. Part I: The Nike Store […]

DIY Banner Hung Above FDR Drive in Tribute to George Floyd

Whenever an event of significance hits the news, neighbors can easily expect a new banner unfurled on the Delancey Street foot bridge over the FDR. Indeed, for the third time in as many months, a new message. “I can’t breathe,” a tribute to George Floyd, for whom these were final words. While being placed in […]

Despite Lockdown, ‘Bel-Fries’ Overcrowded Ludlow Street with a Major Party on Sunday

What lockdown? In Hell Square, it’s almost as if the last few months were in vain. Sunday afternoon saw an overflowing party for the opening Bel-Fries on Ludlow Street. It was seemingly planned for maximum marketing value, despite the COVID-19 lockdown. A “Miami style” event with luxury cars, deejay booth, professional photo rigs, and plenty […]

Aerial Photos Call into Question City’s Decision to Fully Demolish 70 Mulberry Street

On the evening of January 23, as Chinatown residents prepared for the Lunar New Year, a devastating five-alarm fire decimated the former PS23 at 70 Mulberry Street. Nearly five months later, many in the neighborhood continue to question the city’s choice to fully demolish the facility. Especially after the emergence of aerial photos showing the […]