Hotel Indigo Unveils Signage in Hell Square, Opening Delayed to December
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Ten years into construction and the Orchard Hell Building finally boasts its true identity to the public. Signage for the long-in-the-making Hotel Indigo arrived a few weeks ago on both sides of the 23-story structure. Of both the paint and illuminated variety.
Don’t be fooled, though. Official opening is still about a month out. Corporate confirmed to us that the Hotel Indigo officially opens December 1, and the online reservation system matches. Anyone can book a room at this point. So, let’s see what it would cost to spend a weekend in Hell Square at the Indigo…
The standard room – sized 350 square-feet on floors 3 to 8 – runs $305.92 for peak nights.
The queen bed with view room – sized 404 square-feet on floors 9-24 – runs $332.57 for peak nights.
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Meanwhile, the onsite nightlife component is roughly on the same timeline. Located on the fifteenth floor, Mr. Purple is the new Gerber Group venture. Its two terraces are sure to become the scene to be seen – the East with capacity of 25 and the West with a pool (closes at 5pm) and space for 140. Mr. Purple will reportedly tap two neighborhood institutions for its food offering – Katz’s Deli and Russ & Daughters.
And here are more renderings of the Hotel Indigo recently uploaded to their website.
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