Ian Schrager’s Public Hotel on Chrystie Street Advertises with Glowing Letters

Posted on: November 17th, 2015 at 10:18 am by
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Talk about bombastic.

Everything with Ian Schrager’s Public Hotel on Chrystie Street is over the top. Not just the condo price points (penthouse is going for $18.75 million) or the overall 28-story height of the tower. Even the sidewalk bridge on its perimeter oozes with exclusivity and pretentiousness.

As of earlier this month, the construction site signage now pimps the development, developer (Ian Schrager), and designer (Herzog & De Meuron). Not with conventional signs – oh, no – but raised lettering. Trendy lettering that glows orange after nightfall. Seriously. Kiss the ring.

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As previously reported, the self-described “tough luxe” development – acquired by Schrager last year for $50 million – will boast eleven ultra-pricey condos atop the 370-room Public Hotel. The structure itself has already ascended some twenty stories, officially joining the Bowery skyline at its rear.

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