Montauk Surf Brand ‘Whalebone’ Debuts Pop-Up Shop at 310 Bowery Bar

Posted on: November 18th, 2015 at 5:17 am by
This image has been archived or removed.

310 Bowery Bar – formerly known as Crime Scene – spent a good portion of the summer renovating the premises. It reopened back in September under new ownership. Gansevoort Market co-owner Christopher Reda and partner Ernesto Cappone together took the dive bar and transformed the space into more of a rustic beer hall with exposed brick and typical incandescent lighting.

Yet, in doing so, they created a foyer space custom-built for pop-up style operations. First taker – Montauk surf brand Whalebone opened at 310 Bowery over the weekend. The new shop features Whalebone’s signature apparel, plus products from other bougie East End purveyors:

* Montauk Brew Co. products
* FIN Montauk’s custom shark-tooth necklaces
* LEFT HAND Coffee
* Montauk Juice Factory
* Montauk Rum Runners

A portion of sales will be donated to their charity partner, Waves for Water, a non-profit organization that works to bring clean water to communities in need.

The Whalebone pop-up runs through January 1.

Recent Stories

Cajun Quietly Comes to Hell Square with ‘Parish NYC’

Out of nowhere, this new Cajun spot for Hell Square. Parish debuted last month at 146 Orchard Street. The arrival of Parish (the word for “county” in Louisiana) comes on the heels of Butcher Bar, the Astoria-based barbecue bar that shuttered back in September after little more than a year. According to its mission statement […]

NYC Half Marathon Foists Thousands of Runners onto the Lower East Side Next Month

On your mark, get set … for thousands of marathoners on the proverbial doorstep. The New York City Half Marathon is less than a month out, and for the second year running, the Lower East Side is in the crosshairs. The race route shifted last year to include spanning the Manhattan Bridge, Canal Street, and […]

Bowery Demolition Site Hits Market for $26M

One year ago, side-by-side three-story tenements comprising 139-141 Bowery were quickly demolished. The narrative at the time was that of a mixed-use replacement tower to rise in its place. Instead, it’s been crickets for much of the interim. Now, the double-wide property – measuring 50-by-100 feet – is on the chopping block for a hefty […]

Did You Spend $22 at Tower Records on Valentine’s Day 1985?

Here’s a fun find. Local music ephemera from 1985. Bowery Boogie contributor Robert Carmona discovered this pristine receipt from Tower Records while working a residential construction job on East 3rd Street. Date of the archaic transaction is Valentine’s Day 1985, most likely at the store nearby on East 4th Street (RIP 2006). One item was […]

Lesbian Shopkeepers on Orchard Street Win Empire State Building’s Valentine’s Day Wedding Contest

Love is in the air! One Lower East Side couple will have their heads in the clouds this Valentine’s Day. Literally. Co-owners of home design store, Coming Soon on Orchard Street, Fabiana Faria and Helena Barquet were one of two couples to win the Empire State Building’s 25th annual “Valentine’s Day Wedding Contest.” Their 15-minute […]