Montauk Surf Brand ‘Whalebone’ Debuts Pop-Up Shop at 310 Bowery Bar
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310 Bowery Bar – formerly known as Crime Scene – spent a good portion of the summer renovating the premises. It reopened back in September under new ownership. Gansevoort Market co-owner Christopher Reda and partner Ernesto Cappone together took the dive bar and transformed the space into more of a rustic beer hall with exposed brick and typical incandescent lighting.
Yet, in doing so, they created a foyer space custom-built for pop-up style operations. First taker – Montauk surf brand Whalebone opened at 310 Bowery over the weekend. The new shop features Whalebone’s signature apparel, plus products from other bougie East End purveyors:
* Montauk Brew Co. products
* FIN Montauk’s custom shark-tooth necklaces
* LEFT HAND Coffee
* Montauk Juice Factory
* Montauk Rum Runners
A portion of sales will be donated to their charity partner, Waves for Water, a non-profit organization that works to bring clean water to communities in need.
The Whalebone pop-up runs through January 1.