Montauk Surf Brand ‘Whalebone’ Debuts Pop-Up Shop at 310 Bowery Bar

Posted on: November 18th, 2015 at 5:17 am by
This image has been archived or removed.

310 Bowery Bar – formerly known as Crime Scene – spent a good portion of the summer renovating the premises. It reopened back in September under new ownership. Gansevoort Market co-owner Christopher Reda and partner Ernesto Cappone together took the dive bar and transformed the space into more of a rustic beer hall with exposed brick and typical incandescent lighting.

Yet, in doing so, they created a foyer space custom-built for pop-up style operations. First taker – Montauk surf brand Whalebone opened at 310 Bowery over the weekend. The new shop features Whalebone’s signature apparel, plus products from other bougie East End purveyors:

* Montauk Brew Co. products
* FIN Montauk’s custom shark-tooth necklaces
* LEFT HAND Coffee
* Montauk Juice Factory
* Montauk Rum Runners

A portion of sales will be donated to their charity partner, Waves for Water, a non-profit organization that works to bring clean water to communities in need.

The Whalebone pop-up runs through January 1.

Recent Stories

Shear Luck: FRED Salon Finds Refuge in the East Village

Another retail victim to report on upper Orchard Street. The FRED.nyc hair salon is now gone. According to signage on the shuttered security gate at 192 Orchard, the five-year-old business recently relocated to the East Village. The move to 40 East Third Street was a long time coming for eponymous owner Fred Connors, who braved […]

Grand Street Guild Files Plans for 15-Story Affordable Housing Tower

New towers are coming to Broome Street on the Lower East Side. Now we have sight of the first newcomer. Back in January of 2018, the Grand Street Guild nonprofit officially announced the imminent construction of two, as-of-right 15-story apartments on its property, plus a parking garage. All 400 of the proposed units are earmarked […]

TongKatsu Replaced by ‘Otaku Katsu’ on Rivington Street

Over on Rivington Street, TongKatsu becomes… …Otaku Katsu. Ben Tong, owner of the former, reportedly reassigned the lease after its shutter to husband-wife team Chef Dimitri Voutsinas and Christine Argao-Voutsinas. Otaku Katsu occupies the same below-grade space at 137 Rivington, and offers a variety of katsu and Japanese sando bentos, in addition to fresh made […]

DOT ‘Street Seat’ Goes Live Outside Dudley’s on Orchard Street

Just in time for the forthcoming return of Dudley’s, Orchard Street now boasts a new row of public seating. Beside another recently installed bike corral. And it’s all part of the city’s Street Seat program. More than a half-dozen tables and chairs are stationed between the corner of Broome down to Cafe Katja. As previously […]

Crowbar-Wielding Attacker Smashes Windows of Roni-Sue’s Chocolates on Forsyth Street [VIDEO]

Earlier this week, we reported on the dangerous conditions plaguing Forsyth Street amidst the city’s work on the subway system. The MTA is currently swapping out the ventilation plant fifteen feet beneath the roadbed along the eastern perimeter of Sara D. Roosevelt Park. Originally built in 1962, this section of the subway was identified as […]