Nudie Jeans NYC Flagship is Now Open on the Bowery
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Risque in name only, it’s just another boutique.
Teaser wrapping paper is finally gone, the store stocked with product. Indeed, Nudie Jeans unveiled its flagship shop this week on the once-gritty corner of Spring Street and the Bowery. This new store represents the first official retail presence for the Swedish brand in New York City. However, the company maintains a showroom and office space just up the block at 262 Bowery.
Nudie Jeans peddles a trendy selection of unaffordable denim jackets, khakis, leather and wool coats, parkas, and other menswear. It’s now certified open.
Founded in 2001, Nudie Jeans describes itself as follows:
As a true jeans brand we are not looking for the short-term trends. The inspiration is far from glamour and catwalks. The collection is tight, like a rock band, reflecting the feeling of everyday life.
In retrospect, it was clear that the owner of 188 Bowery sought to upscale the corner, long before Aby Rosen scooped up the Germania Bank Building across the street for $55 million. This particular commercial space and its neighbor were together renovated/upscaled nearly two years ago after Double Win restaurant supplier moved around the corner to Delancey Street.