Robert G. Lopez & LES Clothing Co. Sue Puma Over ‘Lower East Side’ Trademark
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Robert Lopez with Chico
It’s been a minute since his last public offensive, but litigious trademark enforcer Robert G. Lopez is back on the front lines. Another multinational fashion brand is using his trademark on its sneakers. We’ve seen this happen before, and it’s most certainly not the last time…
First, a recap. As we’ve reported in years past, Lopez is the rightful trademark owner of the phrase “Lower East Side” (or “LES”) on apparel. His claims remain the same – that LES Clothing Co. has been using the initials on hats, shoes, hoodies, and more since 1999. Past bouts included Aeropostale, Urban Outfitters, and J. Crew, all with successful outcomes.
The infringing party this go-round, though, is none other than Puma. The sneaker company stitched “LES” and “NYC” on the back of its kicks.
Goal of the lawsuit, as before, is to force Puma to stop using the logo in the future, destroy remaining sneaker inventory with the trademark, and fork over any profits already made from sales.