There’s Nothing Left of the American Apparel on East Houston
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There’s nothing left of the American Apparel on East Houston, which closed last Monday. The eleven-year-old shop was completely emptied of its contents later in the week, with remnant product and mannequins piled curbside. Stripped to its skivvies – no more store branding, nor shelving. Such is life under Chapter 11 bankruptcy protection.
Now, with a huge corner location open and available, brokers are likely foaming at the mouth. Although, we haven’t seen any listings just yet. The property itself is owned by Serge Hoyda (purchased in 2000, according to public records), and consists of two stores.
American Apparel debuted on the Lower East Side way back in 2004, one of the first in Manhattan. Before Hell Square was really Hell Square. Three years later, the store expanded its footprint into 199 Orchard. A company spokesperson admitted last week that 183 East Houston was actually one of the “underperforming” locations. Seems hard to believe.