Hotel Indigo Turns Hell Square into Times Square with New Nighttime Light Show

Posted on: December 10th, 2015 at 5:12 am by
This image has been archived or removed.

In which the Orchard Hell Building takes another turn toward the crazy.

Thanks to the Hotel Indigo occupant within, Hell Square has imparted a negative characteristic of Times Square onto the residential neighborhood. Further solidifying its sense of self, you know, just in case you didn’t realize the towering 23-story building was there.

Its north-facing exposure is now an in-your-face projection screen for an annoying light show of geometric animations and shots pimping the sanctioned artwork of Lee Quinones from the controversial rooftop hang, Mr. Purple. Images are splashed across the baby-smooth exterior from the fifteenth floor to the apex. They flicker so quickly so as to induce epilepsy.

The new graphics began appearing earlier this week, but not on the south side of the building.

This gallery has been removed.

Recent Stories

This is the Car Horn Every Pedestrian Needs [VIDEO]

In a world driven by technology, here’s a welcomed, albeit impractical, analog solution to a maddening pedestrian problem. We’ve all had to deal with it at one point or another. An indecisive three-wide, ambling past a restaurant. Sidewalk selfie snappers. Tourists in herd formation. iZombies. Children walking irrationally. There’s only so many times you can […]

Cherry Street Hockey Rink Resurfaced with Turf Field

Street hockey players in the city, but the Lower East Side especially, are now short-handed. The ever-reliable Tanahey Playground rink on Cherry Street is officially gone. The city removed the rotting boards and benches last week, and completed carpeting the concrete with AstroTurf. As first reported last summer, the space was repurposed to accommodate organized […]

How One LES Block is Losing Because of Ongoing MTA Work

As the MTA continues its infrastructure work outside Sara D. Roosevelt Park, the surrounding community continues to bear the brunt. As we’ve been reporting, the job is to replace the outdated subway ventilation plant fifteen beneath the roadbed at Forsyth and Delancey Streets. Already in the works for three years, installation of this new Emergency […]

‘Good Luck’ Runs out for Orchard Street Massage Parlor, Busted for Prostitution

It appears the Good Luck Spa on Orchard Street ran afoul of the law. Shuttered by court order due to alleged prostitution. (And therefore perpetuating the stereotype of illicit Chinatown massage parlors.) The business, which relocated here from Grand Street four years ago, was ordered closed by court order last Thursday. Stickers on the drawn […]

Report: Notorious Landlord Michael Shah Arrested Twice for Allegedly Assaulting Girlfriend then Violating Protection Order

Notorious landlord and developer Michael Shah, whose properties and bars dot the Lower East Side, was twice arrested this fall regarding the alleged assault of his model girlfriend. The news comes to light in a New York Post article that focuses more on Shah’s recent filing of a complaint related to a summertime “attack” in […]