Hotel Indigo Turns Hell Square into Times Square with New Nighttime Light Show
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In which the Orchard Hell Building takes another turn toward the crazy.
Thanks to the Hotel Indigo occupant within, Hell Square has imparted a negative characteristic of Times Square onto the residential neighborhood. Further solidifying its sense of self, you know, just in case you didn’t realize the towering 23-story building was there.
Its north-facing exposure is now an in-your-face projection screen for an annoying light show of geometric animations and shots pimping the sanctioned artwork of Lee Quinones from the controversial rooftop hang, Mr. Purple. Images are splashed across the baby-smooth exterior from the fifteenth floor to the apex. They flicker so quickly so as to induce epilepsy.
The new graphics began appearing earlier this week, but not on the south side of the building.