Ben Shaoul Plays Up Katz’s Deli for Sales of New Development at 196 Orchard Street

Posted on: January 5th, 2016 at 5:18 am by
This image has been archived or removed.

With the plywood surrounding the mud pit in tatters, developer Ben Shaoul is finally adding some branding to his forthcoming development at 196 Orchard Street. As of yesterday, there is now dedicated wrapping along the outer boards (plus, flashy website). And it’s enough to induce upchuck.

The imagery and message rely heavily on the longtime presence of Katz’s Deli at its eastern flank. It promises “culture and cuisine” with the face of a hat-wearing fashionista. Assuming, however, that you can fork over more than $1 million to call this place home.

As previously reported, the new 196 Orchard Street sports 94 luxury apartments, split between studios (555 square-feet) and one-bedrooms (655 square-feet). It’s positioned as a “mid-market luxury condo” investment, with costs starting at “just under” $1 million for the former and $1.23 million for the latter.

This image has been archived or removed.

So, the question burning on our minds is, how long before these future tenants start bitching about the smells emanating from the kitchen of Katz’s? You’ll recall, of course, the hoopla over that one tenant in The Ludlow who moved away in 2009, partially due to the scents here.

Ben “Sledgehammer” Shaoul, along with Real Estate Equities Corp., together purchased this gargantuan assemblage of single-story stores for a combined $75 million. And lest we forget the valuable air rights from Katz’s Deli. This sale was rumored for nearly a year, but didn’t actually close until last April. Shaoul’s acquisition was made possible thanks to a cash injection of $97 million from SL Green.

This image has been archived or removed.

Rendering composite of Ben Shaoul and 196 Orchard St, Photo: Real Deal

Recent Stories

Newcomer Tres Leches Cafe Keeps Orchard Street in Treats

A new bakery dedicated to all things tres leches is now serving in Hell Square. DIU Tea didn’t survive the pandemic, and its former footprint at 160 Orchard Street is now occupied by Tres Leches Cafe Downtown. The newcomer serves up a bevy of desserts, but also bagels, muffins, and coffees. It opened last month, […]

East River Park Advocates Appeal Redacted Resiliency Engineering Report

In a late-day mailer yesterday, East River Park advocates announced an appeal of the heavily redacted Value Engineering Study, the report Mayor de Blasio cited in 2018 when announcing the sudden change in the flood control plan. East River Park ACTION attorney Jack Lester sent an appeal on March 2 to the City’s Department of […]

Lower East Sider Spends Birthday Buffing Graffiti from MOSCOT on Orchard Street

For her birthday, a Lower East Side native only wanted to help MOSCOT restore its image. Its Orchard Street storefront, that is. You’ll recall that the exterior of the cornershop has gradually devolved into a mess of graffiti tags in recent months. Paint on nearly every surface, including the shutters and billboard boxes. There is […]

Clayton’s Corner: Martha Cooper to Middle Collegiate

Clayton Patterson sent his latest dispatch of imagery from his recent neighborhood walkabouts. The latest Clayton’s Corner is here. Legendary graffiti photographer, Martha Cooper, standing beside a payphone in Astor Place that features one of her iconic images. NY PopsUp spent last weekend at the International Center of Photography on Essex Street. It drew crowds […]

Upside Pizza Slinging Slices in Little Italy

Upside Pizza is now serving at the former home of Pomodoro in Little Italy. It opened on Spring Street this past Wednesday. Founder Noam Grossman and partners Eli and Oren Halali (behind 2 Brothers and Taqueria Diana) had been renovating 51 Spring Street since the fall. The pizza parlor opted for a gut renovation, resulting […]