Ethik Clothing Co. and EHVonnae Flee 160 Orchard Street

Posted on: January 14th, 2016 at 5:14 am by
This image has been archived or removed.

​Orchard Street is down two retail shops. At the same address, no less. Mid-January fashion flight.

Skater-conscious streetwear brand, Ethik Clothing Co., officially shuttered this week. Its former HQ at 160 Orchard is now in disarray, topped with tombstone signage courtesy of Misrahi Realty.

Ethik opened this brick-and-mortar back in July 2013, after a brief year-long stint at 23 Essex (now Taco Recipes). These retail ventures were preceded by some controversy about alleged copyright infringement (promo photo used without photographer consent). For the time being, it appears the brand will continue selling its gear online.

Meanwhile, its two-year-old neighbor in the south store – EHVonnae – suffered just the same. That Frends holiday pop-up for fashionista headphones was the early writing on the wall. Barely a month later, the shelves are barren, social media quiet, and no answer when calling the store (same with the Dumbo location).

With both spaces now on the market, it’s certainly not out of the question that someone would try to combine for a bigger footprint (i.e. nightlife).

Bonus throwback to this time five years ago…

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160 Orchard St, January 2010

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