‘Sago Hotel’ Debuts at 119 Orchard Street with Rooms Starting at $162 per Night

Posted on: January 26th, 2016 at 9:22 am by
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Crazy how most of the towers of Hell Square spent the better part of a decade in development. On the heels of Hotel Indigo, another zombie structure is back to life and ready for customers.

The hotel at 119 Orchard Street – 8 years from conception to completion – is finally finished, and with an identity to boot. Behold, the Sago Hotel. Nameplate now hangs above the main entrance on the Allen Street front (#120). While there is still no website to speak of, the “apartment-style” lodge just debuted and is taking reservations.

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Photo: Dezeen

Here is a description of the hotel from a recent job posting:

Sago Hotel is a flagship property of S.A.S Management, a real estate development company established 1985. The hotel is the first property in a future development plan to expand to more apartment-style hotel properties. Sago Hotel celebrates the lifestyle of Lower East Side while maintaining an upscale atmosphere catering to professionals, artists and entrepreneurs of all kinds. We welcome leisure and business travelers that are looking to stay in an upbeat neighborhood, comprised from independent businesses and an engaged community.

Of course, S.A.S. Management is the corporate shell of property owner Shimon Avadi, who purchased 119 Orchard Street in 2008 for $4.2 million, and quickly tore it down. Fine & Klein Handbags, a fixture on the block for four decades, closed its doors for good the year before. Perhaps this “future development plan” includes more destruction of the Lower East Side?

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Photo: Dezeen

Meanwhile, regarding the food and beverage component, Sago owner Shimon Avadi remains shady. Principal Joseph Valentine inked a lease for the space to create The John Lamb, but has yet to obtain approval from Community Board 3 thanks to no-shows by Avadi. Indeed, the applicant has appeared on the agenda, and withdrawn, at least a half-dozen times in the last year alone. As previously reported, the establishment will hinge on plans for the terrace.

Stay tuned.

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119 Orchard St., May 2010

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