‘Scumbags & Superstars’ Moves from Brooklyn to 100 Clinton Street
You’ve likely seen the large-lettered adhesives stuck to various street furniture around the neighborhood, each carrying the tagline, “scumbags & superstars.” Such is the moniker of the lifestyle brand that peddles a variety of pulp-style streetwear: “monster clothing and accessories for weirdos,” like patches, hoodies, beanies, and tshirts. And they’ve just moved to the Lower East Side.
Ownership relocated the Scumbags & Superstars store from its Bushwick headquarters to 100 Clinton Street a few weeks ago. Yes, the rare case where a boutique moves from the outer boroughs into the neighborhood. You’ll recall that this was formerly home to Jessy’s Shop, which closed last year; its basement neighbor is an eyebrow threading operation. That’s some retail diversity.
“Bushwick was cool and a great starting ground for us, but there is way more of a community/scene out here,” owner George Rosa said of the move to the Lower East Side. “We thought it was important to open a shop that embodied that Old NYC vibe & we were very fortunate to have found a shop that was within our budget this year.”
Scumbags & Superstars was founded in 2010 by George Rosa as an online store. Four years later, it went brick-and-mortar with a shop on Wilson Avenue in Bushwick. It made headlines almost immediately thanks to its controversial logo, which depicts a Nazi-inspired skull capped with Native American headdress.
In fact, much of their gear features such Indigenous iconography.