Bye, BID: It’s Now Called the ‘Lower East Side Partnership’

Posted on: February 4th, 2016 at 5:12 am by

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Branding for Lower East Side Partnership

​The Lower East Side BID is going through a total brand and image reboot. Gears are in motion as we speak. Indeed, one need only peep the official website, which has been under construction the past few days.

As the site header indicates, the local property owners’ club is to be called – wait for it – the Lower East Side Partnership. The name change is a metamorphic uplift to give an air of supremacy, much like Times Square or SoHo. We think it’s much ado over Essex Crossing; a re-positioning, as it were, in concert with the multimillion-dollar land grab on Delancey.

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The BID/Partnership has been working closely with Delancey Street Associates, the consortium of developers behind the ten-year project. Also of note is that one former BID employee jumped ship to join the new development as community liaison.

This makeover arrives on the twenty-fifth anniversary of its formation. You can thank real estate shark Sion Misrahi, who founded the business improvement district back in 1991, along with help from crooked politician Sheldon Silver.

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