In Which an LES Dollar Store Becomes Host to ‘Bookshop’ for Badlands Unlimited

Posted on: February 10th, 2016 at 9:23 am by
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The non-descript Y.P. dollar store on Rutgers Street is what you might expect. A below-grade discount shop that stocks all the usual Chinatown essentials, from toiletries to secrond-rate electronic components. And, as of last week, books from publisher Badlands Unlimited.

Mr. and Mrs. Yu have operated Y.P. for years. It’s a reliable standby on the block. Selling Badlands books on one shelf in the front of the store – amidst winter hats, boxer briefs, and scarves – certainly represents a unique partnership. Necessities, as they’d have you believe. Business owner Paul Chan basically co-opted the namesake initials at 24 Rutgers Street to “Young Publisher 99¢ & Up.” Although, the titles are nearly twenty-times that amount.

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Here’s an excerpt from the tongue-in-cheek press release:

Y.P. 99¢ & Up carries the latest books published by Badlands, including the bestseller Marcel Duchamp: The Afternoon Interviews, Poems by Yvonne Rainer, Think Like Clouds by Hans Ulrich Obrist, and the acclaimed erotic novella series New Lovers, as well as all the essential items a New Yorker needs, including toilet paper, vases, colorful plastic flowers, Woolite®, vanity mirrors, lottery tickets, and wigs—all at unbeatable prices. “Badlands publishes books that are as essential as toiletries,” said Micaela Durand, the director of Badlands. “Now New Yorkers have a great destination to find both.”

[h/t Art News]

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