Katz’s Deli Shills Alongside Hannibal Buress in New Samsung Pay Commercial [VIDEO]
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While esteemed comedian Hannibal Buress was tapped to plug Samsung Pay, the real star here is Katz’s Deli. Such is the setting for the new commercial campaign.
The shot opens with Buress crossing East Houston excited about grabbing a pastrami sandwich at Katz’s. When he takes out his phone for payment purposes, the staff has no clue what Samsung Pay is, taking a (scripted) swipe at Apple Pay. “It kinda works anywhere, even on this janky old thing,” the comic jokes.
This isn’t the first high-tech shill from Katz’s. You’ll recall the neon “Ask the Google App” placement in the windows a couple years ago.