‘Rouge Wine Bar’ is Looking to Ditch 94 Rivington Street

Posted on: February 4th, 2016 at 5:10 am by
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To look upon it is to know failure.

Rouge Wine Bar is officially on the outs. That certainly explains the removal of the red signage from the facade of 94 Rivington Street. If the listings are accurate, the business is looking to divest from the neighborhood.

It was a stillborn concept from the get-go, and its shutter should surprise no one in Hell Square. Their whole existence was forged with controversy. You’ll recall that this half-assed attempt at a wine bar, which looks more like a tacky furniture store than anything else, was operational for a couple days at the beginning of 2014, and immediately closed by the State Liquor Authority for not possessing a valid beer-wine license from the State Liquor Authority. They eventually did, but wouldn’t reopen until a year later, and later struggled to attract a crowd.

So, three years into its lease – only a third of that time open to the public – departure is nigh. The first real estate listings hit Craigslist within the last few days. Rouge is looking to ditch the 1,500 square-foot space for $7,572 per month, plus key money.

94 Rivington was previously a bodega operation until August 2012 when the business consolidated its holdings with the SX convenience store on the corner of Essex Street.

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