Rumor: Hotel Indigo Flinches, Plans to Ditch ‘Mr. Purple’ Name and Concept for Rooftop Bar

Posted on: February 22nd, 2016 at 9:27 am by

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Hotel Indigo light show, December 2015

Word on the street is that the Hotel Indigo recently caved to community pressure and will change the name of its rooftop hang, Mr. Purple. The Gerber Group – the company assigned to handle food and beverage at the newcomer lodge – is expected to swap the name and menu in the coming weeks. Which would likely spell an end to all Adam Purple-related art on premise. So far, the Mr. Purple burger was removed from the menu (he was vegan, by the way) and that God-awful nighttime projection business followed suit. It’s a slow demise, and will likely transition without fanfare.

Further detail is scant at the moment, however, but it’s easy to understand why. The cacaphony of opposition was simply too loud.

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Resistance to the nightspot is complex, a twofold tango in the intersection of both intellectual property and morality. That’s what makes this saga so compelling. A beloved figure in the neighborhood who lived off the Lower East Side land and created the Garden of Eden, whose hippie-damn-the-man image was repurposed without permission to sell high-end cocktails and everything he was against. But who also carried heavy baggage as an alleged sexual pedophile/predator (to say the least) who served jail time in Australia and even preyed on his own children.

That latter association with Adam Purple (aka David Wilkie) is obviously the most damaging, creating a public relations nightmare for the Hotel Indigo. Safe to say the lurid history was the proverbial straw.

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Mural in the Hotel Indigo, with image of Adam Purple

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