How StreetEasy Views the Lower East Side [PHOTOS]

Posted on: February 22nd, 2016 at 5:13 am by
This image has been archived or removed.

Real estate search resource StreetEasy invaded the subways last week with a comical new ad campaign that pokes fun at city living.

The cartoons feature simple arithmetic to illustrate the “formula” behind choosing apartments in a certain neighborhood. Of course, the cheeky illustrations employ plenty of parody and stereotype to get the point across.

For instance, the above equation details the tradeoffs of living on the Lower East Side. Take note of the corner bar, “Venuse,” which looks awfully similar to legendary dive Mars Bar. There is a separate advert dedicated to the East Village, too. Some context:

“Find Your Formula” speaks to the give and take involved in finding a neighborhood and home in New York City that bests fits your lifestyle, budget and needs. The campaign uses cheeky illustrations to parody the trade-offs that characterize a NYC home search. The detail-packed images are formatted as mathematical equations, adding and subtracting the factors and amenities that ultimately equal an individual’s formula.

Zillow – the largest real estate website in the U.S. – purchased StreetEasy in 2013 for $50 million.

Here’s a roundup of some other examples of StreetEasy math.

This gallery has been removed.

Recent Stories

New Year, Wrong Stamp for USPS Commemorative Postage [OP-ED]

With the Lunar New Year fast approaching, the U.S. Postal Service released its annual commemorative stamp to honor the holiday. Yet, the new postage seriously misses the mark, is wrong on many levels. The Lunar New Year – observed this year on February 12 – is celebrated by several Asian cultures, but it’s difficult to […]

Covid Killed ‘Wall of Sound’ Producer Phil Spector; Revisiting The Ronettes Outside Parisi Bakery

Phil Spector, the legendary “Wall of Sound” producer, music impresario, and convicted murderer, died on Saturday of purported complications from Covid-19 at the Health Care Facility in Stockton (California), after being transferred from prison. He was 81. Incarcerated for murdering Lana Clarkson in 2003, Spector would spend his final years behind bars. Which makes paying […]

Appellate Court to Hear Community Lawsuit that Halted Development of Two Bridges Towers

Down on the Two Bridges waterfront, the future of three super-tall residential projects will soon be decided. Indeed, it took a year, but a community-led lawsuit is now on appeal, with a court date set for next week. You’ll recall that a consortium of community groups under the banner of Lower East Side Organized Neighbors […]

East Broadway Subway Station Turns 85

The East Broadway subway station wasn’t always a shady dungeon attracting crime. Once upon a time, the transit stop inspired celebrations across the Lower East Side. It was exactly eighty-five years ago – January 1, 1936 – that the East Broadway subway station debuted to the public. The feat of subterranean engineering, then known as […]

Looking at the New Ludlow House Annex Atop Demolished Libation Site

Well, that was quick. With Libation excised from the Lower East Side, the hole is now filled. Taken over by Ludlow House. The building at 137 Ludlow Street was demolished last year, and replaced in a matter of months. In fact, it’s already operational. The architecture of this one-story newcomer mirrors design elements of its […]