How StreetEasy Views the Lower East Side [PHOTOS]

Posted on: February 22nd, 2016 at 5:13 am by
This image has been archived or removed.

Real estate search resource StreetEasy invaded the subways last week with a comical new ad campaign that pokes fun at city living.

The cartoons feature simple arithmetic to illustrate the “formula” behind choosing apartments in a certain neighborhood. Of course, the cheeky illustrations employ plenty of parody and stereotype to get the point across.

For instance, the above equation details the tradeoffs of living on the Lower East Side. Take note of the corner bar, “Venuse,” which looks awfully similar to legendary dive Mars Bar. There is a separate advert dedicated to the East Village, too. Some context:

“Find Your Formula” speaks to the give and take involved in finding a neighborhood and home in New York City that bests fits your lifestyle, budget and needs. The campaign uses cheeky illustrations to parody the trade-offs that characterize a NYC home search. The detail-packed images are formatted as mathematical equations, adding and subtracting the factors and amenities that ultimately equal an individual’s formula.

Zillow – the largest real estate website in the U.S. – purchased StreetEasy in 2013 for $50 million.

Here’s a roundup of some other examples of StreetEasy math.

This gallery has been removed.

Recent Stories

Catholic Charities Hosting Pop-up Pantry in Alphabet City Today

This morning, Catholic Charities of New York, along with Tuscan Farms, is hosting another pop up food pantry – this time in Alphabet City. They plan on distributing 500 bags of food and 500 gallons of whole milk to support those struggling in the neighborhood. This is a part of their larger mission to assist […]

Fridays Under $40: Three Meals in Chinatown

On Monday, when The New York Times reported on Chinatown’s outdoor dining scene, it was the first time I was happy to be scooped. The more we talk about Chinatown, the better. I live on Mulberry, just north of Canal and I’ve noticed it’s been slow to reopen compared to neighboring Little Italy and Noho […]

Suffering the (Non-Masked) Night Crowds at Orchard and Broome [Updated]

Hell Square hath multiplied. Come weekends, the block of Orchard and Broome is now its own crowded nightmare. This trend is years in the making, but reached critical mass this summer with the outdoor dining phenomenon as a result of coronavirus. Neighbors on the block are worried about these gatherings. Not so much the table […]

Hamilton Fish Pool Reopens for Shortened Summer Season

The Hamilton Fish Park Pool is finally open for the season. The outdoor amenity – known to locals as Pitt Pool – returned yesterday as part of the city’s second phase of borough pool openings. Its original date was actually August 1, but “piping” issues reportedly caused delays. “Due to an unanticipated failure of the […]

Chinatown Mural Project Brings ‘Noodles’ to Mosco Street

After tossing around the idea of a neighborhood street art program the last few years, I can finally say the Chinatown Mural Project is live. In the face of gentrification I had wanted for years to put up culturally appropriate murals around Chinatown depicting Chinese culture and the everyday life of Chinatown residents. (The “88 Gates” […]