How StreetEasy Views the Lower East Side [PHOTOS]
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Real estate search resource StreetEasy invaded the subways last week with a comical new ad campaign that pokes fun at city living.
The cartoons feature simple arithmetic to illustrate the “formula” behind choosing apartments in a certain neighborhood. Of course, the cheeky illustrations employ plenty of parody and stereotype to get the point across.
For instance, the above equation details the tradeoffs of living on the Lower East Side. Take note of the corner bar, “Venuse,” which looks awfully similar to legendary dive Mars Bar. There is a separate advert dedicated to the East Village, too. Some context:
“Find Your Formula” speaks to the give and take involved in finding a neighborhood and home in New York City that bests fits your lifestyle, budget and needs. The campaign uses cheeky illustrations to parody the trade-offs that characterize a NYC home search. The detail-packed images are formatted as mathematical equations, adding and subtracting the factors and amenities that ultimately equal an individual’s formula.
Zillow – the largest real estate website in the U.S. – purchased StreetEasy in 2013 for $50 million.
Here’s a roundup of some other examples of StreetEasy math.