This Guggenheim Ad Mural on East Houston is a List of ‘How to Work Better’

Posted on: February 2nd, 2016 at 5:07 am by
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For the first time in forever, one blank building exposure on East Houston will again boast advertising. The backside of 302 Mott Street is now a painted to-do list for “How to Work Better.”

What is this billboard, you ask? It’s a plug for the Guggenheim Museum and their latest exhibit by the artist duo Fischli & Weiss, called, you guessed it, “How to Work Better.”

As Art Info notes, the text is a commentary on displacement. It was apparently born as a “motivational guide” for laborers in Thailand, then became a public artwork in Zurich in 1991, and finally as mural in hypergentrified Manhattan.

Description of the show:

This retrospective brings together over three hundred sculptures, photographs, videos, and installations to form the most complete overview of the artists’ work to date. The presentation is not organized chronologically—instead, selections from each of Fischli and Weiss’s major series appear alongside works from other points in their career, creating dialogues that span the pair’s history of working together. This arrangement reflects the overlapping structure of their production and underscores the coherence of their diverse oeuvre. In this way, the exhibition encapsulates their collaboration, bringing into focus the incisive conversation the two artists sustained for thirty-three years.

This text-based installation on East Houston is one of two such public stunts. The other is a video loop to appear nightly in Times Square.

“How to Work Better” is on display at the Guggenheim from February 5 through May 1. The public pieces will stay in place for just as long.

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