DEEPCOVER Arrives on Allen Street with Collection of Vintage Gear

Posted on: March 8th, 2016 at 10:48 am by
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​With the arrival of Deepcover on the Lower East Side, shopping for vintage wares from the 1990s forms a perfect triangle. Between the aforementioned, Procell on Delancey, and La Petit Mort on Orchard Street, there’s certainly enough nostalgia apparel to go around. And to make you feel just a tad old.

Deepcover opened last month in a storefront long warehoused. Indeed, 162 Allen Street has carried a leasing sign in its window for at least the last two years. The retail shop is the latest in a line of businesses that tried to make it work here post-Jutta Neumann, including pole-dancing cardmaker JILLANNE, Reinerland Jewelry, and Revolution Knitwear.

Vintage finds at Deepcover include snapbacks, graphic tshirts, and Polo/Tommy Hilfiger/Calvin Klein gear from twenty years ago. There is no official website that we can find, but there is an Instagram page.

It’s nice to see some retail diversity on the block, truth be told. This top third of Allen Street remains an eclectic mixture of businesses, where Bluestockings Book Store mingles with a new Japanese ramen counter, an out-of-context hotel development, and mom-and-pop tailors. However, it’s tough to bolster that bottom line, as paying foot traffic is difficult to come by.

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Photo: Deepcover

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