More on the ‘Quality Eats’ Offshoot Coming Soon to Hell Square
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No doubt capitalizing on the upscale Ludlow Hotel and its Dirty French food-and-beverage, the Stillman restaurant honchos (i.e. Fourth Wall Restaurants) want in on the action. Especially after the EMM Group basically outbid their concept for 199 Bowery some five years ago. This time, they’re returning to the Lower East Side to impart a second location of Quality Eats.
Location of choice, as previously reported, is the failed 100 Montiditos space (née Earth Matters) at 177 Ludlow Street. (The tenement is owned by landlord Samy Mahfar.) Michael Stillman, son of Alan who founded Smith & Wollensky and the first TGI Fridays in 1965, is gunning for a full liquor license in one of the most saturated areas of the city. Given the professional nature of their business plan and the early closing times pitched – 11pm weekdays, 12:30am weekends – it seems as though these guys will likely sail through.
The proposed 60-seat spinoff steakhouse is a more approachable concept and includes a relatively affordable menu (steaks as cheap as $19), and additional veggie options. The Greenwich Village location of Quality Eats debuted back in November.
Buckle up for fireworks…