Lands End I Rebranded ‘275 South’ with Luxury Amenities and Remodeled Apartments

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It’s no longer Land’s End I. That designation is over. Hereafter, you are to call it simply 275 South. After all, it needs to fit its description as a “modernist 19-story full-service apartment rental building in the Two Bridges neighborhood of Manhattan’s Lower East Side.”

Fresh off boasting about the exterior makeover coming to 275 South Street, owner L+M Development Partners unleashed photos of the prototype apartments.

L+M Development Partners picked up the nineteen-story property last February for an undisclosed sum, with the plan to “make significant capital improvements to the property to reposition the building through common area upgrades, enhanced amenities and apartment renovations, while preserving it as a source of high-quality mixed-income housing in the Lower East Side.”

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Lands End I boasts 256 rental apartments, half of which are earmarked for middle-income families. We are told that all units will be renovated as they “become available.” (Apparently the “affordable” units were renovated a few years ago as part of the ongoing plan.)

Meanwhile, Bold New York was tapped as the exclusive leasing agent for 275 South Street. “The team at BOLD is digitally savvy and in tune with LES culture. That resonates with residents looking in the neighborhood,” said Joseph Weishaar, Director of Asset Mangement at L+M Development Partners. “Their experience will greatly help promoting this unique property as well as the diverse, vibrant neighborhood that surrounds it.”

(Seriously, who are these people?)

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Prices are what you might expect for the market rate stock, ranging from $4,295 for a 2BR to $5,500 for a 4BR. It costs a lot to “live different.”

275 South is located adjacent to the East River, offering stunning skyline views including the Manhattan and Brooklyn Bridge. The reimagined, and oversized apartments feature generously sized bedrooms, living rooms, closets and balconies overlooking the river – a combination rarely found in the city today.

The building’s signature style, marked by a cool, classic simplicity, has been applied to all the residences.  Amenities will include a brand new roof deck, co-working space / lounge cafe, and a larger gym facing the water, all of which have been designed and curated for creative, collaborative lifestyles.

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