Experiential Luxury Home Retailer ‘Pirch’ Debuts SoHo Flagship this Weekend

Posted on: May 19th, 2016 at 5:18 am by
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One of the largest buildings on the southeastern fringe of SoHo – 200 Lafayette Street – just got a significant retail makeover. San Diego-based luxury home retailer Pirch recently completed renovation on the monstrous corner spot, its first in the northeast (i.e. flagship). It had been under the knife for about a year.

Pirch is an “experiential” retailer that allows customers to test the product before buying. For instance, you can test shower heads by taking a rinse or cooking to test the kitchen range tops. Bizjournals also notes that “The minute shoppers walk in, they’ll find free water and hot beverages at the company’s Bliss Café, and from there, it’s a room-to-room visual feast of ‘vignettes,’ that resemble real spaces within homes, designed to inspire those seeking to renovate their homes or aspiring to do so someday.”

Pirch opens this Saturday (May 21).

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LaSalle Investment Management purchased 200 Lafayette Street – an office condo building – for $125 million in April 2015. The seller, General Growth Properties, lost $5 million on that transaction, yet still retained ownership of the retail unit.

JC Penney technically holds a lease to the ground level through 2028 thanks to a deal struck with Jared Kushner in 2012, when his company owned the building. At the time, the chain signed for the entire floor area for store and office space, but reconsidered two years later. They only filled three floors of offices, which Chobani now uses.

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