The New Museum Announces Expansion into 231 Bowery

Posted on: May 12th, 2016 at 5:18 am by
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As part of its 40th anniversary celebrations, the New Museum announced this week that it’s launched an $80 million capital campaign to help expand programming.

On the ground, this means that the art institution, on the Bowery for ten years already, will renovate the adjacent property and nearly double in size. The goal is to create additional galleries, support spaces, and offices. “The expansion effort will ultimately enable the Museum to double its exhibition galleries, expand educational initiatives, improve circulation, add more public amenities, and improve the visitor experience,” a press release notes.

News of the expansion next door isn’t surprising. It was part of the plan all along. The New Museum purchased 231 Bowery back in 2011 (four years after its stack of boxes opened) with the intention of adding more space for operations. Daroma Restaurant Equipment was a victim and moved down the block to Delancey.

So far, the aforementioned capital campaign is halfway funded, with $43 million pledged.

“With our fortieth anniversary approaching, the New Museum is preparing for our next step as a pioneer for new models in the cultural arena,” said New Museum President James Keith Brown. “We will expand into our adjacent building, further grow our global exhibitions and programs, and continue to lead in distinctive technology initiatives. The Museum’s energy and creativity will enable us to explore how we can further advance our founding tenets and our mission of ‘New Art, New Ideas.’”

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